Unless otherwise stated below, the provision of your personal data is neither required by law nor by contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data will have no consequences. This applies only insofar as no other information is provided in the following processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information.
Each time our website is accessed, usage data is transmitted to us or to our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.

Your data may be transferred to third countries outside the European Union for which an adequacy decision of the EU Commission exists.

Contact

Controller

If you wish to contact us, the controller responsible for data processing is:
Filiz Denise Ük, Richmodstr. 31, 50667 Cologne Germany, info@beougolf.com

Customer-Initiated Contact by Email

If you contact us by email for business purposes, we collect your personal data (name, email address, message content) only to the extent provided by you. Data processing serves the purpose of processing and responding to your inquiry.
If the contact serves pre-contractual measures (e.g. advice on purchase interest, preparation of offers) or concerns an existing contract, processing is based on Art. 6 (1) (b) GDPR.
If contact is made for other reasons, processing is based on Art. 6 (1) (f) GDPR due to our overriding legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 (1) (f) GDPR.

Your email address will only be used to process your inquiry. Your data will be deleted afterward in accordance with statutory retention periods, unless you have consented to further processing and use.

Collection and Processing When Using the Contact Form

When using the contact form, we collect your personal data (name, email address, message content) only to the extent provided by you. Data processing serves the purpose of contacting you.
If contact serves pre-contractual measures or an existing contract, processing is based on Art. 6 (1) (b) GDPR.
Otherwise, processing is based on Art. 6 (1) (f) GDPR due to our legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 (1) (f) GDPR.

Your email address will only be used to process your inquiry. Your data will be deleted afterward in accordance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business

If you contact us via WhatsApp, we use WhatsApp Business by WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, the service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
Processing serves the purpose of handling and responding to your inquiry. We process your mobile number stored with WhatsApp, your name (if provided), and any data you provide.
Data is transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA. An EU adequacy decision exists for the USA under the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. is certified under the TADPF.
If contact serves pre-contractual measures or an existing contract, processing is based on Art. 6 (1) (b) GDPR.
Otherwise, processing is based on Art. 6 (1) (f) GDPR due to our legitimate interest in fast and easy communication.
You may object at any time for reasons arising from your particular situation.
Your personal data will be deleted after statutory retention periods unless you have consented to further processing. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 (1) (f) GDPR.
We use your personal data solely to process your inquiry. Your data will then be deleted in accordance with the applicable statutory retention periods, unless you have consented to further processing and use.
Further information on WhatsApp terms and privacy: https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.

Customer Account & Orders

Customer Account

When opening a customer account, we collect personal data as specified therein. Processing serves to improve your shopping experience and simplify order processing.
Processing is based on Art. 6 (1) (a) GDPR with your consent. You may withdraw consent at any time. Your customer account will then be deleted.

Collection, Processing and Transfer of Personal Data for Orders

When placing an order, we collect and process your personal data only as necessary to fulfill and process the order and handle inquiries. Provision of data is required for contract conclusion. Failure to provide data will prevent contract conclusion.
Processing is based on Art. 6 (1) (b) GDPR. Data may be transferred to shipping providers, fulfillment partners, payment service providers, order processing services, and IT service providers. Data transfer is limited to the minimum necessary.
Your data may be transferred to third countries outside the European Union for which an adequacy decision of the EU Commission exists.

Reviews & Advertising

Shopauskunft Customer Reviews

We use the review tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11–13, 04315 Leipzig; “Shopauskunft”) for our website.
After your order, we may ask you to rate and comment on your purchase. For this purpose, we will contact you by email using the technical system “Legally Secure Review Request (RBA)”. In this context, we process the data related to your order (order number/invoice number, purchase value, and shipping costs) as well as your email address. If necessary, we may also use this data to verify your review.
The processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent, provided that you have expressly agreed to the transfer of your data and the receipt of the review request. You may revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent before its revocation.
Processing is based on Art. 6 (1) (a) GDPR with your consent. You may withdraw consent at any time.
Further information: https://www.shopauskunft.de/datenschutz

Google Customer Reviews Logo & Tool

On our website, the website logo for Google Customer Reviews from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) is integrated. The integration serves the purpose of displaying the number and results of the reviews we have received via Google so far and of promoting our participation in this program.
To display the logo on our website and to show you personalized advertisements on Google, Google uses cookies. In this process, your IP address may be processed and transmitted to Google. Your data may also be transferred to the United States.
For the United States, an adequacy decision of the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent before its withdrawal.
Further information:
https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html
https://policies.google.com/privacy

Google Customer Reviews Rating Tool

We use the Google Customer Reviews rating tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) for our website. After your order, we may ask you to rate and comment on your purchase with us. For this purpose, we will contact you by email using Google’s survey opt-in module.
In this process, the following information may be processed and transmitted to Google: order details (e.g., order ID, delivery country, estimated delivery date, GTIN of the ordered products) as well as your email address. Your data may also be transferred to the United States.
For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent, provided that you have expressly agreed to the transfer of your data and the receipt of the review request. You may withdraw your consent at any time with effect for the future without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information:
https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html
https://policies.google.com/privacy

Review Reminder

After your order, we may ask you to review your purchase. For this purpose, we use your personal data (name, email address, and order information) independently of the contract processing to send you a review reminder by email after a completed order, provided that you have expressly consented to this.
The processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.

Use of Your Personal Data for Sending Postal Advertising

We use your personal data (name and address), which we have received in the context of the sale of goods or services, to send you postal advertising, provided that you have not objected to this use. The provision of this data is required for the conclusion of the contract. Failure to provide this data means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in direct marketing.
You may object to the use of your address data at any time by notifying us. The contact details for exercising your objection can be found in the legal notice (Imprint).

Email Advertising & Newsletters

We send newsletters only with your consent under Art. 6 (1) (a) GDPR. You may unsubscribe at any time. A blacklist may be maintained to prevent future mailings based on Art. 6 (1) (f) GDPR.
We may also send advertising emails for similar products based on Art. 6 (1) (f) GDPR unless you object.
The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Despite removal from the distribution list, we may continue to store your email address on a so-called blacklist in order to prevent you from receiving newsletter emails from us in the future. This storage is carried out on the basis of Art. 6 (1) lit. f GDPR due to our and your legitimate interest in preventing the repeated use of your email address for sending our newsletter. You have the right, at any time, to object to the processing of your personal data for reasons arising from your particular situation.

Use of Your Email Address for Sending Direct Advertising

We use your email address, which we received in connection with the sale of goods or services, to send you electronic advertising for our own goods or services that are similar to those you have already purchased from us, provided that you have not objected to this use.
The provision of the email address is required for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in direct advertising. You may object to the use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice (Imprint).

You can also use the designated link in the advertising email. No costs other than the transmission costs according to the basic rates will be incurred.

Use of Your Email Address for Back-in-Stock Notifications

We offer a back-in-stock notification service on our website. If an item is temporarily unavailable, you have the option to enter your email address on the respective product page and be notified by email when it becomes available again, provided that you have given your consent.
You will receive a one-time email notification when the item becomes available again. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
You can unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the distribution list.

Shipping Providers

Transfer of Your Email Address to Shipping Providers for Shipment Status Updates

We pass on your email address to the shipping company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of this transfer is to inform you about the shipping status by email.
The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You may withdraw your consent at any time by notifying us or the shipping company, without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.

Payment Service Providers

Mollie Payment Service Provider

We use the payment service provider Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; “Mollie”) to process payments on our website. The data processing serves the purpose of enabling us to offer you various payment methods through the payment processing provided by Mollie.
If you choose one of the payment options offered by the payment service provider Mollie, the data required for payment processing will be transmitted to Mollie. This includes your payment data (for example bank account number or credit card number), your IP address, your internet browser and device type, and in some cases your first and last name, your address details, and information about the product or service you have purchased from us.
This data processing is carried out on the basis of Art. 6 (1) lit. b GDPR. Further information about data processing when using the payment service provider Mollie can be found in the corresponding privacy policy: https://www.mollie.com/de/privacy.

Cookies & Consent Management

We use cookies to improve usability, security, and functionality. Technically necessary cookies are used based on § 25 (2) TDDDG and Art. 6 (1) (f) GDPR.
We use Borlabs Cookie to manage consent. Processing is based on Art. 6 (1) (c) GDPR.
Privacy policy: https://de.borlabs.io/borlabs-cookie/
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain.
Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to use all functions of this website to their full extent.
You can find information on how to manage (including disable) cookies in the most common browsers at the following links:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnenSafari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically Necessary Cookies

Unless otherwise stated in this privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective, and secure.
In addition, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be provided without the use of cookies. For these functions, it is necessary that the browser can be recognized again after a page change.
The use of cookies or similar technologies is based on Section 25 (2) TDDDG. The processing of your personal data is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our services.

You have the right, at any time, to object to the processing of your personal data for reasons arising from your particular situation.

Use of Borlabs Cookie

We use the consent management tool Borlabs Cookie on our website, provided by Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool allows you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent that has already been given.
The data processing serves the purpose of obtaining and documenting the required consents for data processing and thereby complying with legal obligations.
Cookies may be used for this purpose. In this process, the following information may be collected: date and time of the page access, information about the browser you use and the device you are using, UID (randomly assigned, anonymous ID), as well as opt-in and opt-out data.
This data is not passed on to third parties.
The data processing is carried out in order to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.
Further information on data protection at Borlabs can be found at: https://de.borlabs.io/borlabs-cookie/

Analytics, Tracking & Marketing Tools

Use of Google Analytics 4

We use the web analytics service Google Analytics provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with further services related to website usage and internet usage.
In this process, the following information may be collected: IP address, date and time of the page access, click path, information about the browser you use and the device you are using, visited pages, referrer URL (the website from which you accessed our website), location data, and purchase activities.
Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data that Google may have about you.
Your IP address is shortened by us on our own servers before being transmitted. As a result, Google receives only pseudonymized data.
Google uses technologies such as cookies, browser web storage, and tracking pixels that enable an analysis of your use of the website. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
We use the extended implementation of Consent Mode (Advanced Consent Mode). In this case, user data is transmitted to Google in the form of “pings” even if consent has not been granted. These pings may include the following information: IP address for determining the IP country (the IP address itself is not logged), date and time of the page access, URL of the visited pages, user agent, referrer URL (the website from which our website was accessed), or information about the triggering of website events such as a conversion.
Based on this information, Google performs modeling of user data in order to carry out a comprehensive analysis of website usage even when consent has been refused.
The information generated about your use of this website is generally transmitted to a Google server in the USA and stored there.
For the United States, an adequacy decision of the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
Both Google and U.S. government authorities may have access to your data.
Further information on terms of use and data protection can be found at:
https://policies.google.com/technologies/partner-sites
and at:
https://policies.google.com/privacy?hl=de&gl=de.

Use of WooCommerce Order Attribution Tracking

We use the statistics and analysis feature “Order Attribution Tracking” on our website, provided by WooCommerce Ireland Ltd. (Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86; “WooCommerce”). WooCommerce is a company affiliated with Automattic Inc. (60 29th Street #343, San Francisco, CA 94110) and WooCommerce Inc. (60 29th Street #343, San Francisco, CA 94110).
The data processing serves the purpose of analyzing orders in this online shop. For this purpose, we process data that provides information about the marketing channel through which you reached our online shop. With the help of this data, we can optimize our marketing activities and use them more effectively to acquire new customers.
Among other things, the following data may be collected and processed: IP address; browser type; date and time of the page access; referrer URL (the website from which you accessed our online shop); entry page (the first subpage of our online shop that you visited); device type (desktop, tablet, or mobile device); and the number of subpages of our online shop that you visited before completing your order.
However, this data is only stored if you place an order. An analysis of your data across multiple sessions does not take place. This function uses cookies.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
General information about data protection at WooCommerce can be found at:
https://automattic.com/privacy/
Specific information about the analysis feature “Order Attribution Tracking”, as well as information about the data processed in this context and the cookies used, can be found at:
https://woo.com/document/order-attribution-tracking/.

Use of the Meta Pixel

We use the Meta Pixel on our website, provided by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “Meta”).
Meta and we are jointly responsible for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at: https://de-de.facebook.com/legal/terms/businesstools.
According to this agreement, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR insofar as a personal data breach concerns our obligations under the joint processing agreement.
Meta is responsible for enabling data subject rights in accordance with Art. 15–20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for fulfilling the obligations under Art. 33 and 34 GDPR insofar as a personal data breach concerns Meta’s obligations under the joint processing agreement.
The application serves the purpose of addressing visitors to the website with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website.
When you visit the website, this tag establishes a direct connection to the Meta servers. As a result, information about which of our pages you have visited is transmitted to the Meta server. Meta assigns this information to your personal Facebook and/or Instagram user account.
When you visit the social networks Facebook or Instagram, you may then be shown personalized, interest-based advertisements.
The application also serves the purpose of creating conversion statistics. In this process, we learn the total number of users who clicked on one of our advertisements and were redirected to a page tagged with a conversion tracking tag, as well as which actions were taken on this website after the redirection. However, we do not receive any information that would allow us to personally identify users.
Your data may be transferred to the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
You can deactivate the remarketing function “Custom Audiences” here. Further information on the collection and use of data by Meta, your rights in this regard, and options for protecting your privacy can be found in Meta’s privacy policy at: https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking

We use the online advertising program “Google Ads” on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
If you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your device. These cookies have a limited validity period, do not contain personal data, and therefore are not used for personal identification.
If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, it is not possible for cookies to be tracked across the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our advertisements and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users.
We use the extended implementation of Consent Mode (Advanced Consent Mode). In this case, user data is transmitted to Google in the form of “pings” even if consent has not been granted. These pings may include the following information: IP address for determining the IP country (the IP address itself is not logged), date and time of the page access, URL of the visited pages, user agent, referrer URL (the website from which our website was accessed), or information about the triggering of website events such as a conversion.
Based on this information, Google performs modeling of user data in order to carry out a comprehensive analysis of website usage even when consent has been refused.
Your data may be transferred to the servers of Google LLC in the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information as well as Google’s privacy policy can be found at:
https://www.google.de/policies/privacy/

Use of the Remarketing or “Similar Audiences” Feature of Google Inc.

We use the Remarketing or “Similar Audiences” feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies.
Through these cookies, visits to the website as well as anonymized data about the use of the website are collected. No personal data of website visitors is stored.
If you subsequently visit another website within the Google Display Network, advertisements may be shown to you that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to servers of Google LLC in the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information about Google Remarketing as well as the corresponding privacy policy can be found at:
https://www.google.com/privacy/ads/

Use of the TikTok Pixel

We use the TikTok Pixel on our website provided by TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”). Both companies are jointly responsible for data processing (hereinafter referred to as “TikTok”).
The data processing serves the purpose of identifying and analyzing website visits by our customers, as well as improving customer targeting through the placement of targeted advertisements and evaluating the effectiveness of advertisements on TikTok.
For this purpose, TikTok uses technologies such as cookies and pixels that enable recognition of your browser. In this process, the following information may be collected and transmitted to TikTok: date and time of the visit, information about the browser you use and the device type, screen resolution, and IP address. TikTok may assign this information to your personal TikTok user account.
User profiles may be created from the collected data using pseudonyms. However, personal identification of users is not possible through this process.
Your data may be transferred to third countries, such as the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF.
The transfer of data to the United States and to third countries without an adequacy decision takes place, among other things, on the basis of Standard Contractual Clauses as appropriate safeguards for the protection of personal data, which can be viewed at:
https://commission.europa.eu/law/law-topic/dataprotection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information on data protection can be found at:
https://www.tiktok.com/legal/page/eea/privacypolicy/de
and
https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Use of the Smartsupp Live Chat System

We use the live chat system of Smartsupp.com, s.r.o. (Šumavská 31, 602 00 Brno, Czech Republic; “Smartsupp”) on our website within the framework of data processing on our behalf (processor agreement).
The data processing serves the purpose of enabling direct and efficient communication between you and us as the provider. In addition, anonymized data is collected and stored for marketing and optimization purposes, from which usage profiles may be created under a pseudonym.
When you access our website, the chat widget is loaded in the form of a JavaScript file from AWS CloudFront, which technically enables the chat functionality.
To operate the live chat system, cookies are also used that enable recognition of the browser. Among other things, the following information may be collected and processed: IP address, visited pages, information about the browser and device used, as well as personal data provided by you when using the chat system.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information on data processing at Smartsupp can be found at:
https://www.smartsupp.com/help/privacy-policy/
and
https://www.smartsupp.com/help/privacy/.

Plug-ins and Other Technologies

Verwendung des Google Tag Managers

We use Google Tag Manager on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
This application is used to manage JavaScript tags and HTML tags that are implemented in particular for tracking and analytics tools. The data processing serves the purpose of designing and optimizing our website according to demand.
Google Tag Manager itself does not store cookies and does not process personal data. However, it enables the triggering of other tags that may collect and process personal data.
Further information on terms of use and data protection can be found here.

Use of Social Plug-ins

We use social media plug-ins on our website. The integration of social plug-ins and the associated data processing serve the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a connection is established between your computer and the servers of the respective social network providers, and the plug-in is displayed on the page by notifying your browser, provided that you have expressly consented to this.
In this process, both your IP address and the information about which of our pages you have visited are transmitted to the providers’ servers. This applies regardless of whether you are registered with the social network or logged in. Transmission also takes place for users who are not registered or not logged in.
If you are simultaneously connected to one or more of your social network accounts, the collected information may also be assigned to your respective profiles. When using the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
The social networks listed below are integrated into our website via social plug-ins. Further information about the scope and purpose of the collection and use of data, as well as your rights in this regard and options for protecting your privacy, can be found in the linked privacy policies of the respective providers.
Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland regarding the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR insofar as a personal data breach concerns our obligations under the joint processing agreement.
Meta Platforms Ireland is responsible for enabling data subject rights in accordance with Art. 15–20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for fulfilling the obligations under Art. 33 and 34 GDPR insofar as a personal data breach concerns the obligations of Meta Platforms Ireland under the joint processing agreement.
Your data may be transferred to the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
Further information on the collection and use of data by Facebook, your rights in this regard, and options for protecting your privacy can be found in Facebook’s privacy policy at:
https://www.facebook.com/about/privacy/.
Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transferred to the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland):
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy
Your data may be transferred to the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn has certified itself under the TADPF and has thereby committed to complying with European data protection principles.

Use of Google reCAPTCHA

We use the reCAPTCHA service on our website provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). The query serves the purpose of distinguishing whether an input is made by a human or by automated, machine-based processing.
For this purpose, your input is transmitted to Google and further processed there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. These data are processed by Google within the European Union and may also be transferred to servers of Google LLC in the United States.
For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information about Google reCAPTCHA as well as the corresponding privacy policy can be found at:
https://www.google.com/recaptcha/intro/android.html
and
https://www.google.com/privacy.

Use of Google Invisible reCAPTCHA

We use the Invisible reCAPTCHA service on our website provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
This serves the purpose of distinguishing whether an input is made by a human or by automated, machine-based processing. In the background, Google collects and analyzes usage data that is used by Invisible reCAPTCHA to differentiate regular users from bots.
For this purpose, your input is transmitted to Google and further processed there. In addition, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transferred to servers of Google LLC in the United States.
For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information about Google reCAPTCHA as well as the corresponding privacy policy can be found at:
https://www.google.com/recaptcha/intro/android.html
and
https://www.google.com/privacy.

Use of YouTube

We use the function for embedding YouTube videos on our website provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This function displays videos stored on YouTube in an iFrame on the website. The option “Enhanced Privacy Mode” is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video will information about it be transmitted to YouTube and stored there.
Your data may be transferred to the United States. For the United States, an adequacy decision by the European Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal.
Further information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy can be found in YouTube’s privacy policy at:
https://www.youtube.com/t/privacy.

Integration of the Händlerbund Membership Logo

The Händlerbund membership logo (Händlerbund e.V., Kohlgartenstraße 11–13, 04315 Leipzig) is integrated on our website. When you access our website, information is automatically sent by the browser used on your device to the server of Händlerbund e.V.
This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without any action on your part and stored until it is automatically deleted:

• IP address of the requesting computer,
• date and time of access,
• name and URL of the retrieved file,
• website from which the access originates (referrer URL),
• browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable the delivery of the website. For this purpose, the IP address must remain stored for the duration of the session.
Storage in log files is carried out to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of the information technology systems. These data are not stored together with other personal data.
The legal basis for the data processing is Art. 6 (1) sentence 1 lit. f GDPR.

Use of LinkedIn Sales Navigator

We use the Sales Navigator tool from LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; “LinkedIn”) to acquire business partners and to approach and expand our contacts and leads.
In this context, personal data may be collected that is made available to us by LinkedIn. This includes, among other things, the following information: first and last name, email address, contact details, employer, position, communication content, and business relationships.
The data processing serves the purpose of identifying suitable business partners and contacting them in order to present our services.
The processing of your personal data is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in addressing suitable business partners in a targeted manner and informing them about our services.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 (1) lit. f GDPR.
Further information on the functionality as well as the collection and use of your data by LinkedIn can be found at:
https://business.linkedin.com/de-de/sales-solutions/salesnavigator
and
https://de.linkedin.com/legal/privacy-policy.

Data Subject Rights & Retention

Storage Duration

After contract completion, data is stored for warranty periods and statutory retention obligations, then deleted unless further consent exists.

Your Rights

If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: right to information, right to rectification, right to erasure, right to restriction of processing, right to data portability.
In addition, pursuant to Art. 21(1) GDPR, you have the right to object to processing based on Art. 6(1)(f) GDPR and to processing for the purposes of direct marketing.

Right to Lodge a Complaint

In accordance with Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.
You can lodge a complaint with, among others, the supervisory authority responsible for us, which you can contact using the following contact details: State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia

PO Box 20 04 44

40102 Düsseldorf

Tel.: +49 211 384240

Fax: +49 211 38424999

Email: poststelle@ldi.nrw.de

Right to Object

If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for direct marketing purposes.
Translated with DeepL.com (free version)

Last updated: 22 October 2024